Key Priority Areas
Strategic Goal: A caring and inclusive culture for historically disadvantaged students.
Social Upliftment & Mentorship
- While time spent at university is a fond memory and a happy experience for most, university life is not easy for all the students
- New students, particularly students from poor family background always struggle to cope due to harsh – socio economic realities, new environment and academic demands
- Thus, the strategic intend of Phahama UP Alumni is to improve the socio – economic conditions of historically disadvantage students through innovative care and support initiatives; and facilitate holistic development of historically disadvantaged students through integrated mentorship programmes.
Strategic Objective
- To improve the socio - economic conditions of historically disadvantaged students
- To facilitate the holistic development of historically disadvantaged students through integrated mentorship initiatives.
Sustainability & Business Development
- The ability of Phahama UP Alumni to translate its vision, mission and strategic goal into a reality depends on availability of sufficient monetary resources and reserves
- Thus, it is the strategic intend of Phahama UP Alumni to diversify its revenue structure primarily to generate sufficient income to implement its strategic plan; and stimulate its financial growth through commercial and investment vehicle for a long-term sustainability.
Strategic Objective
- To diversify the revenue structure of the alumni for a sustainable income generation
- To stimulate financial growth and sustainability through commercial and investment vehicle
Marketing & Communication
- The survival, growth and sustainability of Phahama UP Alumni requires strategic positioning within and outside the University
- Thus, it is the strategic investment of Phahama UP Alumni to enhance its corporate image and brand awareness as a valuable entity within the University of Pretoria; and strengthen symmetrical communication flow and create online visibility
- To this end, Phahama UP Alumni is committed to position itself as the UP Alumni of choice.
Strategic Objective
- To enhance the corporate image and brand awareness of UP and Phahama alumni
- To strengthen the communication flow and create online visibility of UP and Phahama alumni
Good Governance & Transformation
- Phahama UP Alumni is committed to become a credible voice that is value – driven, accountable, transparent and sustain thought leadership within the transformation agenda of the country and that of the university
- Thus, it is the strategic commitment to promote accountable, transparent and thought leadership within the alumni primarily to amplify its voice through active participation, contributions and influence of the country and the university’s transformation agenda.
Strategic Objective
- To promote accountable and transparent leadership and administrative systems
- To amplify the voice of Phahama alumni through active participation and influence of the transformation agenda of UP and the countr
- Registered structure UP
- Access to top management & resources
- Diverse experise & wealth of experience
- Industry leaders in various sectors
- HDI, part of historical transform of UP
- Fair gender balance within the board.
- Lack of communication strategy / platform
- Low levels of commitment
- Lack of funds
- Lack of implementation of plans / actions
- No formal membership database
- Lack of intergenerational membership mix
- No outreach to satellite campuses
- No clear definition of value proposition aligned to activities.
- Membership growth
- Satellite campus
- Develop a finance model
- Influence transformation agenda of UP
- Positively impact the welfare of needy students
- Mentorship & coaching of students (Work readiness programs)
- Engage & interact with other similar interest groups locally & internationally
- Create sustainable investment.
- Sustainability of membership
- Not implementing plans & programs
- Possible competition from other similar structures
- Competing priorities & personal commitment
- Collapse of Phahama
- Inability to raise money
- Being irrelevant.
Commitment and Dedication!
This organization plays a crucial role in the ongoing success and engagement of Alumni with their alma mater and with each other.